5 Ways to Improve Your Golf Course Website

Your golf course’s website is often the first touchpoint for potential customers. Whether they’re looking to book a tee time, browse your amenities, or check out the course layout, your website needs to deliver a great user experience. A well-designed website can attract more golfers, boost bookings, and enhance your overall brand image. Here are five ways to take your golf course website to the next level:

1. Make Sure It’s Mobile-Friendly

This is big! It is estimated that 60-90% of golf web traffic now comes from mobile devices, so it’s crucial that your golf course website is working properly on phones. If your site doesn’t adjust well on smaller screens, you risk losing customers who are trying to browse or book a tee time from their phones. A mobile-friendly design ensures that your content is easily readable, buttons are tappable, and all functionalities such as  booking forms and maps work smoothly on mobile devices.

2. Take Full Advantage of Your Hero Space with Appealing Visuals

The hero space, or the large banner image at the top of your homepage, is prime real estate. You want to use this space to showcase the beauty of your golf course and get your audience excited. High-quality visuals, such as stunning aerial shots or vibrant images of golfers enjoying your course, can grab attention and leave a lasting impression. This is where you can make your first impression count.

3. Include an Easy-to-Find Booking Widget or Button

One of the most important features on a golf course website is the booking system. Make it easy for visitors to book a tee time by placing a clearly visible booking widget or button at the top of your homepage. You want this to be one of the first things people notice, so don’t hide it in a menu or a sidebar.

**Pro Tip: You’ll also want to make sure your booking widget is configured properly and easy for your customers to quickly book tee times.

4. Showcase Course Amenities and Offerings

Don’t just assume that visitors know everything about your golf course. Make sure you highlight the various amenities you offer; from your clubhouse and pro shop to practice facilities and dining options. Include information on special offers, leagues, events, or tournaments. The more you keep up to date and showcase, the more value you bring to your website.

5. Give Your Website Some Personality

Your golf course has its own  unique vibe, and your website should reflect that. A website with personality stands out from your competition and helps you connect with your visitors. Whether your course is known for its laid-back, family-friendly vibe or its challenging, championship-level greens, make sure that energy is reflected in your site’s design.

By following these five tips, you can enhance the usability and appeal of your golf course website, driving more bookings and creating a positive experience for your visitors from the first click. A mobile-friendly design, eye-catching visuals, and an easy-to-use booking system are the keys to online success in the competitive world of golf.

For more on how we can help you get more out of your golf course’s website, contact us today!