3 Things to Include in Your 2025 Web Budget

As 2025 approaches, we see businesses re-evaluating their online presence and budgeting for the upcoming year. We are often asked things like “what should I be planning for”, “how can we improve”, and “how much should I be budgeting for next year”. Although there is no hard and fast answer, we can provide a list of items to be carefully considered.

1. Hosting and Maintenance

Reliable hosting, security, and website maintenance are the backbone of your website’s performance and security. A well-maintained hosting environment ensures your website will load quickly, remain secure, and be accessible around the clock. Here are some things to consider…

• A Quality Hosting Provider: Look for hosting that offers high uptime (99.9% or higher), strong security features, and good customer support.
• Ongoing Maintenance: Website maintenance generally includes regular software updates, monitoring, and backups. Although a maintenance package can add some cost to your budget, it can help your website stay optimized for your audience and eliminate additional cost, hassle, and down time.
• Affordability: While costs can vary, reliable hosting and maintenance services don’t have to break the bank. Look for a provider that is good, but affordable.

2. General Updates and Support

Web technologies evolve quickly. To stay competitive, you’ll want to budget some time to keep your site functional, engaging, optimized, and aligned with customer expectations. This might include everything from research to content updates to enhancements to full redesigns. Here are a few things to consider…

• Design Updates: Keeping your site professional and fresh can really help with user engagement and repeat visitors.
• Performance Optimization: This can include running occasional tests, audits, and reviews to make sure your website is doing what it should. Staying on top of this will eliminate bigger problems down the road.
• General Technical Support: You will always want to budget for general fixes, trainings, and support on your site.

3. Digital Marketing

Having a good looking and informative website is only one piece of the puzzle. To drive traffic, increase conversions, and grow your business, a digital marketing package is something to definitely consider. An effective strategy can have an immediate positive effect on your business. Here are a few quick examples…

• Search Engine Optimization (SEO): Improving your site’s ranking in search results is crucial for long-term organic traffic.
• Content Marketing: Blogging, video content, and social media can all be powerful tools to engage with your audience and establish your brand authority.
• Paid Advertising (PPC): Targeted ad campaigns on search engines and social media platforms can give you an edge, especially for competitive keywords or local search terms.

Allocating a budget across these areas will keep your website performing well and attracting new visitors. And if done right, the items above can really leave your business well-positioned for online success in 2025. If you would like to learn more about simple, cost effective solutions available for you and your company’s website, contact us today!