How a New Website Will Improve This Year’s Mile of Music Experience
Discover how the updated Mile of Music website will help attendees plan, explore artists, and stay connected to the festival year-round this year.
Appleton’s Mile of Music Festival enters its 13th year this summer. It has truly grown into one of the Midwest’s most unique music festivals; drawing artists and attendees from across the country to downtown Appleton. As the festival continues to evolve, so does the digital experience supporting it.
This year, festival-goers will notice a refreshed and expanded website designed to make planning, exploring, and attending the festival easier than ever. Mile of Music teamed up with local web design partner, Vector Web Solutions to craft a website that compliments the festival. According to Greg Waters, Owner and Project Strategist at Vector Web Solutions, the website rebuild focused heavily on the festival attendee and creating an experience catering to their needs. “We were excited to dive into the historical data, learn what people were really looking for, and how we could improve the overall user experience on the website. So far, feedback has been great!”
The website refresh focuses on improving the overall festival experience before, during, and even after the event itself. From planning tools and artist discovery to real-time updates and year-round engagement, the platform is designed to help attendees get more out of Mile of Music in a practical and accessible way.
Here are five ways the updated website will improve this year’s festival experience.
1. Easier Planning Before the Festival Begins
One of the biggest advantages of the new website is the ability to plan your festival experience on a larger screen. While many attendees rely on mobile devices during the event, the website provides a broad, easy-to-read view of schedules, artists, venues, and festival information. This makes it especially useful for planning, comparing performance times and venues, and coordinating with others. For many attendees, the desktop experience offers a comfortable and organized way to map out their Mile of Music weekend before arriving downtown.
2. Artist Discovery Becomes Part of the Experience
Mile of Music has always been about discovering new music, and the updated artist pages help bring that experience online. Each artist profile includes: artist bios, links to social media channels and websites, as well as performance times and locations. This year, the artist pages will also feature a built-in Spotify player on each artist page allowing festival-goers to learn more without leaving the website.
3. More Resources Beyond the Music
The new website goes beyond artist schedules and stage locations. It also helps attendees prepare for the overall festival experience and their visit to Appleton. Additional resources include:
- Interactive maps and venue information
- Parking resources
- Visitor and trip-planning information
- Volunteer opportunities
- Merchandise and Mile of Music store links
The goal is to make the website a practical tool that helps visitors feel prepared before they even arrive downtown Appleton.
4. A Year-Round Connection to Mile of Music
The website is designed to support more than just the four days of the festival. Throughout the year, visitors can stay connected through a year-round events calendar, news updates & announcements, and community happenings tied to the Mile of Music organization
For music fans and longtime festival supporters, the website helps extend the Mile of Music experience well beyond August.
5. Real-Time Updates During the Festival
Live events can change quickly, especially during a multi-day outdoor festival. The updated website gives organizers another way to communicate important information in real time throughout the weekend.
The website will help attendees stay informed on:
- Schedule adjustments
- Weather-related delays or updates
- Venue changes
- Special announcements and festival highlights
As Mile of Music continues to grow, the updated website will help support the experience both on and off the stage. From planning tools and artist discovery to year-round updates and live festival information, the platform is designed to help attendees make the most of everything the festival and the Appleton music community have to offer.