Google Business Profile: Why It Matters and How to Get the Most Out of It

If you run a local business, your Google Business Profile (sometimes called Google My Business) is often the first impression people get of your company. In many cases, it shows up before your website in search results. Despite that, it is one of the most overlooked marketing tools out there. Often claimed once, partially filled out, and then forgotten.

Let’s fix that.

Why Google Business Profile Matters

When someone searches for a local business, Google usually shows a map, a short list of businesses, and key details. Those details include reviews, hours, photos, and contact information. That means people are making decisions fast.

Your profile can help answer:

• Are you legitimate?
• Are you open?
• Are you easy to work with?

An  incomplete profile can hurt trust even if your website looks great. The good news is that small improvements here can lead to a better listing, more visibility, and way better engagement. We’re going to list out a few things you can do to get more out of your Google Business Profile.

1. Make Sure the Basics Are Correct

Start with a simple review of what you have.

Double-check:

• Business name and formatting
• Address and service areas
• Phone number
• Hours and holiday hours
• Link to your website

Everything should match what is on your website.

2. Write a Clear, Human Business Description

Skip buzzwords and marketing fluff.

Explain clearly:

• What you do
• Who you help
• What makes you different

If someone skims this section, they should understand your business immediately.

3. Use Services and Products Sections Properly

These sections are often empty or underused.

Add:

• Core services
• Short, clear descriptions
• Pricing ranges when appropriate

This helps both Google and potential customers understand what you offer.

4. Take Reviews Seriously

Reviews impact trust and visibility.

Best practices:

• Ask happy customers for Google reviews
• Respond to all reviews
• Keep responses professional and human (people actually read these)

5. Use Real, Updated Photos

You don’t necessarily need professional photography.

What works:

• Team photos
• Office or workspace shots
• Recent projects
• Behind-the-scenes images

Fresh photos show that your business is active and real.

6. Stay Active

You don’t need to post constantly. Posting once a month is enough to show activity and keep your profile fresh.

If you are not sure whether your Google Business Profile is helping or hurting your visibility, we can help. At Vector Web Solutions, we work with local businesses to review, clean up, and optimize their Google Business Profiles as part of a bigger web presence strategy. A few targeted updates can go a long way. If you want a quick review or have questions about where to start, contact us for a free consultation.