Mile Of Music
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Downtown Appleton’s Mile Of Music features hundreds of artists and performances each year. The new website helps attendees discover artists, explore schedules, and stay connected with festival year-round.
Mile of Music is a nationally recognized original music festival held each summer in Downtown Appleton, Wisconsin. Since launching in 2013, the festival has grown into a signature cultural event featuring more than 200 emerging artists performing over 700 live sets across 40+ venues along the walkable College Avenue each year. Festival organizers needed a modern website that could better support the scale of the event, showcase artists, and deliver reliable information to thousands of attendees. Through our Websites for NonProfits Program, we partnered with the Mile of Music team to provide strategic guidance and rebuild their digital platform with a focus on performance, usability, and mobile-first design.
website features
• Festival Software Integration: full integration with their third-party festival management platform to automatically pull in artist and schedule data
• Mobile-First Design: contemporary layout optimized for the large mobile audience attending the festival
• Artist & Schedule System: structured pages that make it easy for attendees to discover artists and plan their festival experience
• Year-Round Event Calendar: highlights concerts and programs happening outside the annual festival
• Blog & News Updates: a hub for announcements, stories, and community engagement
• Strategic Website Consulting: guidance on structure, usability, and best practices to support long-term growth
The new website gives the Mile of Music team a reliable and easy-to-manage platform that better supports both festival attendees and organizers. We’re proud to support this incredible Appleton event and excited to play a small role in helping original music continue to thrive in our community!